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FX Jumps Head First Into Social Television Experiment1
By Marti Resteghini, Oct 13, 2011 in Sponsored
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This is a Sponsored post written by me on behalf of Untitled Jersey City Project. All opinions are 100% mine.
FX, the network that brought us It’s Always Sunny in Philadelphia, Damages, and Sons of Anarchy, is jumping head first into a social television experiment titled Untitled Jersey City Project. This work-in-progress television drama launched earlier this fall as an eight-episode Internet series. The series is currently available online as well as part of the FX cable network.
The story is set amidst the fast-developing Jersey City waterfront, just across the river from Manhattan. A shining new city is being built on the edge of this gritty town. Larry Tyerman, its developer, is a bare-knuckled negotiator hiding behind an expensive suit. With connections to union bosses, politicians, and cops, Tyerman is going to get what he wants. It’s best to stay out of his way or risk losing everything, including your life.
This series takes the grittiness of The Shield and adds the drama of Nip/Tuck to bring us a new brand of whodunit TV – inviting audiences to provide suggestions regarding the storyline and title of the show. Considering FX’s success after taking on indie comedy It’s Always Sunny in Philadelphia, it’s no wonder they would continue to experiment with different types of content and different ways of capturing and engaging audiences.
If you think you could have written a better ending to LOST, or if you don’t understand what NBC was thinking when they aired The Playboy Club, this opportunity is for you. Check out the website and submit your story ideas, script pages, or even title suggestions.
FX has been one of the most consistently engaging cable channels, often blowing primetime away with complex characters and labyrinthine storylines. I’m excited to see how this all works out.
Can they really pull off crowdsourcing a TV series? What do you think? Is FX getting lazy by asking for audience input, or is this a revolutionary move towards real-time audience feedback (and hopefully better programming)? Let us know.