KOLDCAST ADDS TWO INNOVATIVE ADVERTISING FEATURES TO ITS ONLINE TV TOOL SHED: KLICK-TO-BUY™ AND EKLIPS™
By T6W Staff
KLICK-TO-BUY™ Allows Advertisers the Ability to Close Sales at the Point-of-Viewing
EKLIPS™ Increases Viewer Engagement Through Use of Show Clips from
KoldCast TV’s Programming Lineup
LOS ANGELES, CA – October 31, 2012 – KoldCast Entertainment Media, home to KoldCast TV, the first Internet Television Network dedicated to original television programming produced for Internet and linear TV distribution, today announced two new, innovative online advertising features, Klick-to-Buy and eKlips, both designed to increase advertiser ROI and viewer engagement.
Klick-to-Buy gives online advertisers the ability to close a sales transaction at the point-of-viewing – perhaps the holy grail of television advertising for over 100 years. As products (and services) make their appearance on-screen, media player-adjacent rich media ads are dynamically deployed on a timed basis, presenting TV viewers the opportunity to learn more about a brand, its products/services, as well the opportunity to make a purchase during video play, without disruption to the entertainment experience.
“Our Klick-to-Buy rich media ads are now the most relevant rich media ads in the industry,” said Brian J. Samuels, KoldCast’s CTO and VP Advertising Ops. “While many current industry-standard rich media ads are often delivered to viewers based upon their recent online activities, there is little direct relationship between these ads and the programming being viewed. Klick-to-Buy ads are delivered only to viewers who have elected to watch a particular show or shows, enabling savvy brand advertisers the ability to place products within specific programming, and then see their product messaging expanded right at the exact moment they appear on-screen. Brands interested in associating their products with comedy programming, for example, can now personally engage and sell to Show-specific viewers, rather than simply deliver general ads to genre-specific viewers,” Samuels explained.
Watch a quick, two-minute Klick-to-Buy demo video: http://t6w.co/hI9
eKlips provides brand advertisers the opportunity to create, control and distribute fresh serialized programming at a fraction of normal production costs. With full access to KoldCast TV’s programming, advertisers can use segments and clips from KoldCast Shows to create a variety of brand delivery vehicles, ranging from commercial ad spots to broad marketing promotions, giveaways and even coupon deployment, across all of their social media presences.
“The benefits of eKlips are many,” says Tom Arcuragi, whose company, ROImobile, has been working with KoldCast to develop eKlips, and who will be marketing the new advertising opportunity to interested brand marketers. “Constantly creating fresh serialized content of material interest to consumers is a significant and relatively expensive task. eKlips dramatically reduces production costs, positions a brand as a premium content creator, provides a perfect delivery vehicle and reach mechanism, establishes recurring conversations with customers, and eliminates advertising at customers, explains Arcuragi – it’s quite innovative and very cool.”
eKlips and Klick-to-Buy are now available to all brand advertisers, and Klick-to-Buy is now available to all ad networks.
Advertising revenue associated with eKlips and Klick-to-Buy is shared with the respective productions.
ABOUT KOLDCAST ENTERTAINMENT MEDIA
KoldCast Entertainment Media, LLC is an entertainment licensing, representation, distribution, production, and marketing company specializing in television properties, which includes original episodic programming developed for Internet and linear television as well as documentaries and short films produced by filmmakers from around the world. KoldCast TV, a division of KoldCast Entertainment Media, is an international television network which distributes programming to entertainment consumers around the world via (1) the KoldCast TV Network site, found at www.koldcast.tv, (2) dedicated KoldCast Channels on set-top boxes, connected/smart TV’s and mobile devices, and (3) unique strategic relationships with broadcast and cable TV networks and other television distribution venues around the world.
FOR MEDIA ONLY
GENERAL INQUIRIES – WatchUs@KoldCast.tv
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